Leading UK AI Consulting Firms: Specialists in Search Analytics and LLM Strategy

Overview

AI is everywhere now, and businesses are scrambling to figure out what it means for them. Whether it's getting a large language model working properly or making sense of mountains of search data, most companies need outside help to get it right.

This guide looks at UK consulting firms that actually know their stuff when it comes to AI. We're talking about the consultancies that can help you build an AI strategy, get the tech implemented, and navigate newer developments like generative AI and autonomous systems.

We picked these firms because they're genuinely based in the UK, have proven track records with AI projects, and specifically work on search analytics or LLM strategy.

Quick Reference Guide

Featured Consultancies

Elsewhen

This London-based consultancy has built a team of over 100 strategists, designers, and engineers who focus on what they call "rewiring the enterprise" with agentic AI. Rather than just running pilots or deploying tools, Elsewhen works on building scalable, outcome-driven AI systems that actually deliver productivity gains.

Their approach covers the full spectrum: they'll help you figure out where AI opportunities exist in your business, design agentic workflows, build prototypes to prove value, and then handle the engineering to get it all into production. They're particularly strong on the strategic side—working out governance frameworks, calculating ROI, and planning enterprise-wide AI transformation. On the technical front, they build generative AI applications, develop AI agents, create RAG and knowledge systems, and handle the MLOps infrastructure needed to keep everything running at scale.

Elsewhen works with major brands like Spotify, Mastercard, and Google, mainly in sectors like financial services, media, retail, and the public sector. 

Armakuni

Armakuni brings technical depth to AI and machine learning implementation challenges. With a verified Clutch presence, this London consultancy focuses on helping businesses integrate AI capabilities into their existing technology ecosystems. Their service portfolio covers model implementation, technical architecture, and digital transformation support, making them particularly valuable for organisations navigating the practical challenges of operationalising machine learning. (Clutch)

DSP

Operating across multiple UK locations, DSP creates tailored AI systems designed to automate processes, optimise operations, and unlock data-driven insights. The firm has developed particular expertise in sectors like healthcare, retail, and legal services, where complex datasets require sophisticated analytical approaches. DSP's work centres on building bespoke solutions that transform raw data into strategic business intelligence.

AIUK

AIUK positions itself as an accessible AI partner for UK businesses across diverse sectors. The consultancy's approach emphasises practical, custom-built solutions that align with specific business objectives. By focusing on making AI technology understandable and implementable, AIUK serves organisations looking to integrate artificial intelligence without getting lost in technical complexity.

Brainpool

Brainpool delivers custom AI and machine learning development with an emphasis on business impact alongside technical sophistication. The consultancy works closely with clients to design systems that support strategic objectives, handling everything from initial concept through full-scale implementation. Their approach combines engineering excellence with practical business understanding. 

Audacia

Audacia provides end-to-end AI development services, guiding organisations from initial consultation through model development and prototype validation. The firm specialises in helping clients convert data assets and algorithmic capabilities into tangible business value. Their service offering spans the complete AI development lifecycle, with particular strength in AI product development.

iwantmore.ai

This UK consultancy focuses on delivering clarity in AI strategy and implementation. Iwantmore.ai works with clients to develop actionable roadmaps for AI integration, emphasising automation opportunities and workflow enhancement. Their approach prioritises practical guidance over theoretical frameworks, helping mid-market clients achieve measurable AI outcomes.

Seldon

Seldon operates in the specialised domain of machine learning operations and LLM deployment at enterprise scale. The London-based technology company provides tools and expertise for organisations managing complex model portfolios in production environments. Their platform supports model governance, evaluation frameworks, and scalable delivery systems, addressing the operational challenges that emerge once AI moves beyond proof-of-concept stages. 

Looking Ahead

The UK consulting ecosystem for AI continues to mature as organisations move from experimentation to systematic implementation. These consultancies represent different approaches to similar challenges: helping businesses harness AI for competitive advantage. As search technologies evolve and LLM capabilities expand, understanding model behaviour and maintaining AI visibility will become critical differentiators. The firms profiled here offer various pathways for organisations at different stages of their AI journey, from initial strategy through advanced deployment.