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Zoho Marketing Automation

Zoho Marketing Automation

Marketing automation software for faster business growth.

Zoho Marketing Automation Overview

Zoho Marketing Automation is a marketing platform designed to help businesses capture, nurture, and convert leads through powerful workflows, behavioral analytics, and CRM integration. It streamlines campaign planning, automates personalized communication, and provides detailed engagement insights to optimize marketing performance.

More About Zoho Marketing Automation

Key Features : 

  • Lead Generation
    Capture leads through signup forms, landing pages, popups, and integrations with CRM and eCommerce platforms.
  • Lead Nurturing
    Build nurturing workflows that deliver timely and personalized communication via email, SMS, and more.
  • Multichannel Marketing
    Engage audiences across email, SMS, WhatsApp, push notifications, and social media—centrally managed.
  • Marketing Planner
    Calendar-based campaign planner with task assignments, budgeting, and collaboration tools.
  • Advanced Analytics
    Analyze visitor behavior, email performance, campaign success, and funnel metrics with real-time reports.
  • E-Commerce Marketing
    Integrate with Shopify, WooCommerce, and Zoho Commerce to automate cart recovery, up-sells, and product recommendations.

Pros & Cons

Pros:

Seamless Zoho Ecosystem Integration

Powerful Lead Nurturing Workflows

Affordable for SMBs

Granular Behavioral Tracking

Comprehensive Contact Segmentation

Cons:

Steep Learning Curve

Limited Design Customization

Occasional Performance Lags

Integrations Beyond Zoho Need Work

Software Trial

15 Days

Free Version

No

Licensing Type

Proprietary

Zoho Marketing Automation Starting Price

10 USD ($)

Vendor Pricing Page

See Pricing

Zoho Marketing Automation Software Features

Lead Capture Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Contact Database Landing Page Builder Lead Database Integration Lead Verification/Validation Reporting & Analytics Campaign Management Email Integration Source Tracking Analytics/ROI Tracking Email Marketing Google AdWords Visibility Landing Pages Lead Management Sales Intelligence Search Marketing Segmentation and Targeting Social Marketing

Zoho Marketing Automation Specification

Starting Price

10 USD ($)

Price Type

Contact Vendor

Currency

USD ($)

Subscription

Monthly , Annually

Deployment Type

  • On Premises

Supported Platforms

  • Web-Based
  • iPhone/iPad
  • Android
  • Windows
  • Mac
  • Linux

Technical Support

  • Email
  • Phone

Training Resources

  • Documentation
  • Blogs
  • Help Guides
  • In-Person Training
  • Videos
  • Webinars

Software Demo & Screenshots

Zoho Marketing Automation Pricing

Standard

$10/Monthly

Features

  • Unlimited Emails
  • Free onboarding
  • 10 users
  • Number of visitors = contact count*2
  • Basic contact management (lists and life cycle stages)
  • Basic segmentation
  • Signup forms

Professional

$16/Monthly

Features

  • 15 users
  • Number of visitors = contact count*5
  • Complete contact management (lists, scoring, tags, life cycle stages)
  • Advanced segmentation
  • Advanced journey builder and journey templates with reports
  • Contact path tracing
  • Custom re-entry criteria in journeys
  • Landing pages

Enterprise

$32/Monthly

Features

  • 25 users
  • Number of visitors = contact count*10
  • Lead attribution
  • Complete journey builder
  • X-RAY tracing in journeys
  • Advanced targeting pop-ups
  • Engagement pop-ups

Zoho Marketing Automation Customers

Clients yet to be updated!

Top Competitors of Zoho Marketing Automation

Logo Software Name Rating Reviews Starting Price Trial
OnceHub Logo OnceHub 4.5 34 10 USD ($) Lifetime Free
Zoho CRM Logo Zoho CRM 4.3 48 16 USD ($) 30 Days
Pipedrive Logo Pipedrive 4 56 14 USD ($) 1-7 Days
Keap Logo Keap 4 67 299 USD ($) 0 Days
HubSpot Marketing Hub Logo HubSpot Marketing Hub 3.8 58 0 USD ($) 1-7 Days

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