Founded in 2001 (Atlanta) and bootstrapped until its $12 billion acquisition by Intuit in 2021, Mailchimp services over 14 million active customers, ranging from solos and SMBs to mid-sized brands, offering marketing automation, predictive segmentation, and commerce integrations.
Mailchimp combines Intuit-scale AI (content, send-time, segmentation, design), multi-channel orchestration (email, SMS, transactional), and deep commerce integrations all under one roof. It’s a robust step beyond "just email," yet remains accessible for growing teams.
Easy-to-use drag-and-drop email builder
All-in-one marketing platform (email, social, landing pages, automation)
Free tier available for small lists
Strong analytics and A/B testing tools
Wide range of integrations (Shopify, WordPress, etc.)
Gets expensive as your list grows
Limited automation in lower-tier plans
Design flexibility can feel restrictive
Deliverability may vary for large campaigns
Customer support is limited on free plans
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