Buffer

More About Buffer

What It Does 

• Publish: Schedule posts or set reminders across major platforms—Facebook, Instagram, TikTok, LinkedIn, Threads, Bluesky, X, YouTube Shorts, Pinterest, and Google Business Profile.
• Create: Use built-in AI assistant to draft, revise, and repurpose content. Save post ideas and assets in one place. 
• Engage: Monitor and respond to comments and direct messages using an engagement inbox (paid plans). 
• Analyze: Track post performance, with basic real-time analytics on free plan and advanced insights on paid tiers. 
• Collaborate: Team-friendly workflows include roles, access levels, and content approval features (available in Team and above

Buffer Workflow 

• Sign Up – Create an account on buffer.com and choose your plan.
• Connect Channels – Link social accounts like Instagram, LinkedIn, X, etc.
• Set Posting Schedule – Define default time slots for each day and channel.
• Create Post – Write content, add media, or use the AI assistant.
• Customize Per Platform – Adjust post format for each social network.
• Schedule or Queue – Add to queue, schedule for later, or post instantly.
• Track Analytics – Monitor engagement and performance in the Analytics tab.
• Engage – Reply to comments and messages (paid plans).
• Collaborate – Invite team members and assign roles (Team/Agency plans).
• Reshare & Reuse – Duplicate posts or save drafts for future use.