ACT! is a customer relationship management (CRM) platform designed to help small and mid-sized businesses organize contacts, manage sales activities, and maintain customer relationships. According to its official website, ACT! centralizes customer data, communication history, tasks, and opportunities into a single system, giving teams visibility into their sales pipeline and customer interactions. The platform combines CRM functionality with built-in marketing automation tools, allowing users to run email campaigns and track engagement without separate systems
ACT! stores customer and prospect information in a centralized database where users can track interactions, schedule follow-ups, and manage opportunities
Solid contact and activity management
Built‑in email marketing and automations
Highly customizable screens and fields
Good value pricing for SMB teams
Dated, cluttered user interface
Setup and customization take time
Fewer modern integrations than rivals
Pricing yet to be updated!
Clients yet to be updated!
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