Horse racing is one of the world’s most popular sports, with interest levels surrounding the sports reaching peak heights around the times of the biggest events on the calendar.
Events such as the Kentucky Derby and the Breeders’ Cup attract massive attention to the betting opportunities available, as the coverage is broadcast to a vast audience across the globe.
Therefore, bookmakers such as twinspires.com typically welcome a huge number of new customers that could be making their first wagers on the action. Betting on the sport nowadays is seamless for the player.
However, this is aided by the tech software that is used behind the scenes by the leading sportsbooks across the globe. But, what are some of the notable pieces of software that are used within the horse racing betting sector?
EquinEdge AI
EquinEdge AI is one of the newest tools being used sportsbooks focused on horse racing. The tool uses AI to help handicap races to assess the odds that each runner should be priced up at.
The AI is capable of taking in a huge selection of data to assess a horse’s chance, which includes examining the past performances, pace metrics, and jockey/trainer stats.
As well as this, the in-depth tech tool can also measure the GSR and SoR. The former is the Genetic Strength Racing, which takes into account a runner’s preferred ground conditions.
Meanwhile, the latter is the strength of race metric, which assesses the competition that a runner faces compared to their previous races. The advanced tool is hugely helpful to a bettor and sportsbook when it comes to assessing the chances of each runner, while also removing the human bias.
Gammastack
One of the leading developers in the sports betting sector comes in the form of Gammastack.
This company creates sports betting software for companies, and specialises in developing apps that are seamless to navigate for the player. One of the key strengths that are evident for a player is the seamless integration of live data, which enhances the information that a bettor has before making their selections.
In horse racing, this will include the relevant information that could help to make a prediction, such as past performances, and jockey and trainer information. The company has long-been regarded as one of the leaders within the sector, and they also take a special dedication to the sportsbook after the product has launched, offering in-depth and on-demand customer service channels.
All of these factors are essentially important in the fast-revolving world of sports betting, with an easy-to-use platform typically being a decisive factor behind a player joining a new sportsbook or not.
Gr8 Tech
Gr8 Tech have quickly become one of the industry leaders in providing software and solutions in the online gambling sector. The company offer a wide range of products, which are all aimed at making life more straightforward for a sportsbook.
It is world-renowned company for sportsbook solutions, creating high-performance products such as the full turnkey platform. The company also excel with offering an iFrame solution, and they are able to quickly adapt and integrate the sportsbook onto a number platform.
Furthermore, key aspects of sports betting such as risk and anti-fraud systems are available, as well as being able to manage odds for an extensive selection of sports.
Gr8 Tech also goes above and beyond to ensure that the marketing campaign is streamlined, offering an Affiliate management platform to manage campaign and drive revenue. The software’s ability to perform at a high-volume scenario ensures that it is trusted by leading sportsbooks, as the platform can process up to 30,000 bets per second.
SOFTSWISS
Another of the leading companies within the sports betting industry comes in the form of SOFTSWISS. This software provider is a pioneer in terms of integrating Crytocurrencies into the iGaming sector, and its primary aim is to ensure that there is a positive customer experience.
It is a leading software provider that specialises in offering online casino management and sports betting software’s, while also operating within a B2B model. As well as offering leading software, SOFTSWISS also ensures that betting online is as safe as possible, as they offer a range of payment processing services.
Betting companies can also use the provider to keep tabs on their marketing campaigns and also player account management. However, as mentioned previously, the company is most revered for its role in the integration of Crypto payment methods.
It is a world leader in crypto-gambling solutions, ensuring that some of the leading sportsbooks and casinos now offer the payment method. Its status as one of the best software providers in the world is supported by a 15-year relationship with some of the industry leaders, and the fact that they support over 860 iGaming companies across the globe.
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