Automation allows sales teams to close 30% more deals, reduces sales cycles by 18%, and saves time by 14%. Apart from colossal productivity and efficiency gains, automation also boosts revenues, improves accuracy, and strategy. Building the very first automated sales funnel is the most important challenge in order to start generating revenue without spending valuable time on the tedious aspects of the process.
Powering Sales
Both goods and services, either physical or digital, can qualify for automation. However, the fastest way to automate sales is through selling a digital product since it requires no effort in maintaining ongoing inventory or delivery by the seller. Whereas physical products and services can only be automated at best, that is, the processes up to and after the sale except physical delivery. For example, you can sell templates wherein you create it once and the site delivers it forever. Checklists and guides also solve an urgent problem and are easily downloadable PDFs instantly while mini ebooks offer short, actionable content with high perceived value. In short, their delivery is 100% passive and occurs even when you’re asleep or doing other things. Conversely, for physical goods and services, the goal is to drive the process of selling to the point where all that is not a revenue generating, administrative function such as scheduling, data entry, follow-up and invoicing is being performed. These types of processes are normally handled by the software so that the seller can focus on high-value human interaction such as customer service, closing the sale, or delivering the physical product or service.
Irrespective of what type of product is being sold through an automated sales funnel, it is critical to maintain legal compliance. Hence, a business will need a registered agent to perform official and legal tasks like accepting official and legal documents and receiving government mail. Since the automation of the sales funnel is gathering customer information, there is also a risk of legal complications. Therefore, the registered agent allows for the sake of a legal issue that the business is properly notified and can respond in time. For businesses looking for the highest level of efficiency, Northwest Registered Agent special price can instantly reduce annual legal compliance costs.
Core Tools
To establish a fully automated sales funnel, you will need two core tools that will help you start. Choosing the right sales platform matters because this is where your product lives, where it gets the money, and where it delivers the file or product. Before you ever think about what features a platform is going to have, it’s critical that you know what you need it to accomplish based on business size and stage. Are you building a simple lead-magnet funnel or a complex product launch? Is your main objective to generate leads primarily? Based on your requirements, you might prefer to use a platform that gives you essential tools to building, automating, and optimizing your funnel.
The platform that gives you the tools required for building, automating, and optimizing your funnel is the best. To make a point, a drag and drop editor becomes easy to use on checkout pages, order forms, and landing pages while customizable templates are practical to capture leads and close sales. The ability to set up automated email sequences, lead scorings, and behavior-based triggers contribute to efficient automated workflows. In addition, tools that capture, organize, and segment leads based on behavior, demographics, or funnel stage are useful. A seamless connection into the top payment processors like Stripe and PayPal also optimize average order value. Furthermore, the platform must be able to test varying page versions, headlines, or emails, to determine what converts optimally. Similarly, detailed metrics on conversion rates, lead-to-customer ratio, traffic sources, and performance at each stage of the funnel are valuable attributes of a platform.
In addition to the automated sales platform, adding the traffic automation tool is also necessary to eliminate manually pursuing leads. One of the best traffic automation strategies is the automated email sequence. Businesses can utilize a free tool like MailerLite or Mailchimp to add a 3-5 email sequence that runs automatically on a regular basis. Paid traffic automation tools are also other options. Social media ad platforms show ads to the most probable audience most likely to convert 24/7 and automated retargeting will strike those who have already viewed a funnel’s landing but not yet converted. Search engine marketing (SEM) uses tools that manage keywords and dynamically create ads within the funnel to meet the demands of people looking for solutions to their problems. In summary, these tools automate the production, scheduling, and optimization of content to attract visitors over time with no explicit advertisement cost.
Building your initial automated sales funnel might seem intimidating and overwhelming. However, through the application of technology, you can change your business from reliance on cumbersome and time-wasting habits to automation of processes that generate passive, consistent revenues.
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