Brands Have Come to Realise that AI Cannot Provide a Standalone Selling Point

There are several topics which have come to dominate the news over the past few years. One glaring example (for better or for worse) involves the growing presence of artificial intelligence. While these systems were initially thought to represent the next great leap forward in terms of brand recognition, AI has fallen somewhat short of the mark.

What are some of the reasons why artificial intelligence has begun to cast a shadow of doubt on several marketing campaigns? How does this particularly relate to computer manufacturers? Might these observations hint at a paradigm shift across the global consumer base? Read on to find out more.

The promise of artificial intelligence: a paper tiger?

Some would argue that the primary Achilles heel of artificial intelligence involves the ways in which it has been promoted. Although at one time AI was billed to represent the bee's knees of user-friendly interactions, the fact of the matter is that many software systems failed to deliver. Even well-known bundles such as ChatGPT are far from error-free systems. Even advanced generative AI bundles have suffered from issues including producing false information, incorrect citations, and even a form of confirmation bias.

This is why major computer manufacturers (such as Dell) have become reticent to focus their advertising efforts on the role of artificial intelligence. Furthermore, we also need to remember that consumers are still quite wary about AI; even if these doubts are partially based on preconceived notions that have been largely dispelled (such as the concept of AI ushering in a potential "doomsday" scenario). It is nonetheless important to dig a bit deeper to understand why these advanced bundles are no longer taking centre stage from the perspective of a selling point.

One way to view the ongoing AI conundrum is to examine another industry that has enjoyed a massive amount of success. We are referring to the online gaming sector, and in this case, the vast majority of users prefer processing power over so-called "clever" AI. More powerful computers allow players to access well-known sites such as Ruby Fortune, and they help to ensure a streamlined end-user experience. This is important when we consider how advanced the games have become, and the highly interactive nature of these portals.

The problem here is that even the most robust AI programs have little effect on processing power. Consumers will still gravitate toward the practical side of the equation; preferring reality over "bells and whistles".

Doom and gloom for AI?

The actions by Dell indicate that artificial intelligence still has a long way to go before it becomes a go-to technology for the average buyer. However, we also should remember that these systems are continuing to evolve at a breakneck pace. While AI might not be the most viable selling point at the moment, future advancements could very well redefine how this technology is perceived, and the ways in which consumers will leverage the potential rewards.